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MEET THE FOUNDER

FEMALE FOUNDED. FEARLESSLY LEAD.

The Plant Project is driven by our uncompromising indie spirit where the sky is the limit and the planet is our nurturer. This approach is lived by our entire community & most importantly - instilled by CEO & Founder, Jen Minchau. Our boundless curiosity fuels our search for the extraordinary, whether it is a moment of pleasure or an experience of our handcrafted products. Wherever The Plant Project is rooted, it effortlessly grows. 

At the core of The Plant Project is an unparalleled high-performance botanically-based skincare philosophy that began with our founder Jen - a proponent of healthy, natural methods, in product, in experience, in culture & in process. Jen has dedicated herself to ensuring that The Plant Project is rooted in a journey marked by passion, trust & innovation from beginning to end.

Jen built a vision of a brand that was wholly committed to using only ingredients that directly benefit your health & the health of the planet. It is the combination of high efficacy + amazing sensory experiences that The Plant Project is known for, and why those who know us love us. We are here for you, our community, because Jen was committed to fulfilling the need of making beauty that performs & transforms you.

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Tropical Leaves

The New Face Of  Health

Magnified Grass

Pure. Efficacious. Antioxidant-rich. We’re inspired by nutrient-rich ingredients, & source game-changing superfoods to power up your skincare.

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